ShopKick combines Geolocation, Advertising & Social Good

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As you may know, I have a very string interest in supporting social causes. One way in which I like to do this is through the social cause geolocation application Causeworld. I was horribly saddened last week to log in and find out that the application is being fazed out. Never fear, however, because the owners of Causeworld have created what they believe will be a better more efficient application known as ShopKick. While your credits (i.e. Karma) don’t transfer over, you still have the chance to donate any final karma points you have to one your favorite causes. So, donate your final karmas and switch out the old app for the new ShopKick app, which is available for Android and many other platforms. You can see how the new application works in the video below.

Still skeptical about whether these apps are actually beneficial? Then, you should read the inspirational story of how funds raised by ShopKick/Causeworld helped out the American Humane Society to save dogs in a town only an hour from where I was raised in Georgia. Or, see the adorable students who got new laptops with funds from Causeworld karmas donated by users like me (and maybe you too!). I can’t explain to you the technicalities of how it works, but your Causeworld check-ins definetely helped out a great many people!

ShopKick also has the potential to beneficially affect people through check-ins, credits and donations. There’s a bit of a twist to this application though that wasn’t a primary component of Causeworld. ShopKick is an early attempt to use geolocation apps as on on-location marketing and advertising tool. The app is designed to recognize when you are near stores or when you enter shopping locations and deliver personalized deals and coupons for that store. Some of the big names who are collaborating with the application are Best Buy and Target.

This approach seems to be working according to a Mashable report that the six month old application has seen over 100 million check-ins. A story in Business Insider stated that the new application has 750,000 users, 10% of who check in every day! Mashable ranked ShopKick as one of the top ten apps to watch for 2011. (You may also note that another of my favorites, GetGlue, was even higher up the list at number 3!) The application also made Mashable’s list of 5 check-in apps to check-out. ShopKick seems to be on the forefront of a second generation of check-in applications which I believe will far outshine and outperform the first generation geolocation applications! I look forward to trying out ShopKick myself and to seeing how others adopt this new technology!

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