Mashable Monday: 53,457,258,000 minutes of Facebook

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53,457,258,000 minutes of Facebook . . . Such a startling number it is, but a recent study showed that Americans now spend 23% of their online time visiting social network sites. 

These numbers of course draw the questions, “Who is spending all this time online?” and “How are we taking advantage of this information?”. Well, those questions are already being answered by researchers and marketers alike. The Nielsen study showed some interesting insights about the online user landscape (see chart below) which we can combine with other great information already available via the Pew Internet and American Life Project

As far as how we will utilize this knowledge for marketing, PR, advertising, and so on, there are a multitude of ways including:

1. Crowd-sourcing fashion shows

2. Promoting new TV shows directly to their top viewing audience

3. Finally making people pay for their news (Or not…)

4. Targeting special niche audiences to support causes

and, last but not least . . . 

5. Saving the planet! Captain Planet style, of course! 😉

Overall, it looks like social media is here to stay and it is up to us to decide how we want to use it. Good luck figuring out which of the many outlets to use and how to use them, and make sure you don’t get confused by Google’s name changes on products!

~Rebekah~

p.s. Consider the story links your Friday Fives for last week since I didn’t get one posted! 🙂

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