Mashable Monday: There’s a disturbance in the Force . . .


A long time ago,

in a galaxy far, far away . . .

There was a man named George Lucas.

He created a series we all know as Star Wars. The series was filmed originally in the late 1970’s and consisted of 3 films. Then, in 1999, Lucas began creating a second set of films as a prequel trilogy to the “original” series. People were leery of it, but in the end Lucas won them over with the help of a great cast and some awesome special effects. So, everyone was satisfied for a while.

Now, however, there is a disturbance in the force as fans protest the changes that Lucas made to the original films for the recent Blu-ray release of the 6-part series. The new Blu-ray disc set (available here) should have been a great update, but Lucas’ decision to make changes and additions to the original films has many fans in a tizzy.

According to a CBS News story, the most protested change to the films is adding a “Noooo!” to Darth Vader’s lines at a pivotal moment in the story. (Read full story here) The addition is argued by die-hard fans to have changed the story as a whole, but fans will probably still buy the film. The change has, however, spawned quite a few funny parodies like the ones discussed in this article and the one shown below.

This bit of discord on the part of fans has not, however, put a damper on the marketing power of the franchise. [Remember this little guy?] Verizon has made a point of acknowledging their connection to the franchise with a special promotion (see photo below). In case you didn’t make the connection yourself, Droid is a trademark of Lucasfilm Ltd. [You might remember their special R2-D2 phone a while back.]

Perhaps the most interesting result of the release, however, is not the fan response or the Verizon connection. Instead, what caught the interest of Mashable (and therefore where this blog post idea began) was that the release is franchise theme is being used for a campaign for charity. The Force for Good article in Mashable noted how comedic celebrities were teaming up to help promote Stand Up 2 Cancer in Star Wars themed events and promotions. The campaign is kicking off in style with a fun 3-minute video on YouTube (see below) and will be followed by other Star Wars events and activities involving eBay and Major League Baseball Clubs (Read more on the SU2C blog).

So, go out, buy the Blu-ray version and tell us what you think about it! Most of all, however, “Use the Force for Good!”

May the Force be with you!


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