For several months now, TOMS has been building anticipation about their upcoming #NextChapter in the TOMS company. After several years of successfully executing their well known One-for-One model with cute, comfy shoes, the company has decided to branch out into uncharted territory. They put mystery boxes in locations worldwide which will be opened today to reveal the next chapter in TOMS One-For-One program.
They created videos for YouTube to incite anticipation among the avid TOMS fans (such as the one below) as well as encouraging people to check-in via Gowalla at the opening events for TOMS Mystery Boxes.
Today is the day for the unveiling and fans are eagerly anticipating #TOMSNextChapter! The unveiling takes place at 10:30 a.m. PST … That’s about 1:30 for us East Coast dwellers! I’m excited to see what the #NextChapter is that Blake Mycoskie will be sharing with us! If you want to know more about TOMS, read my April blog post here.
Note: After the release, I will update this post with the exciting news! Check back to find out what the new chapter is!!!!
And the Next Chapter is . . .*drumroll* . . .