TOMS Next Chapter: From Shoes to Eyewear

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For several months now, TOMS has been building anticipation about their upcoming #NextChapter in the TOMS company. After several years of successfully executing their well known One-for-One model with cute, comfy shoes,  the company has decided to branch out into uncharted territory. They put mystery boxes in locations worldwide which will be opened today to reveal the next chapter in TOMS One-For-One program.

The event takes front and center on their website , inspired a nice spread on their Facebook page, and has been the talk for weeks via their Twitter account (see below).

They created videos for YouTube to incite anticipation among the avid TOMS fans (such as the one below) as well as encouraging people to check-in via Gowalla at the opening events for TOMS Mystery Boxes.

Today is the day for the unveiling and fans are eagerly anticipating #TOMSNextChapter!   The unveiling takes place at 10:30 a.m. PST … That’s about 1:30 for us East Coast dwellers!  I’m excited to see what the #NextChapter is that Blake Mycoskie will be sharing with us! If you want to know more about TOMS, read my April blog post here

Note: After the release, I will update this post with the exciting news! Check back to find out what the new chapter is!!!!

And the Next Chapter is . . .*drumroll* . . .

TOMS  EYEWEAR!!!!

 

 

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Dare To Share: Social Sharing On The Rise in Social Media

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Would you care to share? Your favorite news, your blog posts, favorite photos, funny mash-ups from YouTube, illustrations of your favorite TV characters? Well, apparently a large percentage of internet users are catching “Share Fever” (WARNING: This is almost as contagious as Beiber Fever!). While blogs allow us to share ideas, information and content, they are archaically slow to the younger generations who want everything quicker and more directly. Twitter is a quick way to share, but is limited in reach and character usage. Facebook–well, let’s face it, Facebook is becoming more like email. We use Facebook to tell our sister we’re coming home for the weekend or congratulate a friend on her new baby. Other than that, we’re using other social media sites to fill our time. So, what are these new sharing sites and how do they operate? Let’s take a look at some of the top services as shown in the infographic above and see what the Buzz is all about.

1. Tumblr

One of my personal favorites, Tumblr is part blog, part micro-blog, part Flickster, part YouTube and part Facebook. At least it is in my opinion. You can write traditional long-form blog posts. You can post quick text updates or  favorite quotes. Do you think a picture’s worth 1000 words? Well, you can share those too! Tumblr even allows you to embed YouTube videos, add your own comments and send it into the Tumblr-verse to be reblogged by all of your friends. You can even keep up with friends through following their Tumblr feed, using the “Ask a question…” feature, and adding comments to shared posts. Oh, and did I mention you could integrate your Twitter feed to update to your Tumblr feed and that you can post to your Twitter account by signing in to Tumblr?

Some people use Tumblr as a blog (Figure 1) while others use it as a more integrated service with Tweets, traditional blog posts, and lots of photos (Figure 2).You can get as crafty, artsy or crazy as you wish with your Tumblr account. Or, you can keep it plain and simple. Either way, you should give Tumblr a try and I’m sure you’ll become as addicted as I am! Head on over here to register!

2. Weibo

Um…Since, I’m not in China, I can’t really provide much input here. If you want  to see it compared to Twitter though, you can read this article or this article.

3. Reddit

Reddit is based on sharing and is quite similar to Digg.com of yesteryear (or was that yesterday?). The site allows users to share any random website, blog post, photo, video or other content that they want to by simply filling out a short form or clicking on the Reddit share button straight from the site you are visiting. I personally think it is a useless, cluttered mess. There seems to be little rhyme or reason to what you see when you pull up the page. Maybe I am wrong. I don’t have personal experience with it, so I can’t definitively state that it is useless, but to me it doesn’t even offer a high entertainment element. If there are some Reddit users out there who can explain to me why it is “awesome”, I would GREATLY welcome your comments and explanations!

4. StumbleUpon


How do I describe StumbleUpon? Well, pretty much you sign up for an account, check boxes for all the crazy categories you are interested in, then Stumble (literally) around the internet looking at randomly generated content. I signed up for an account out of curiousity and entered all of my interests. My first three results (posted below) were a guy doing spray paint art, a sad poem and an announcement about a new species. Random, huh? But, I guess it could be a great way to pass the time and stumble across new information! We will see if I keep “Stumble-ing” after a few days.

There are other social sharing sites out there, and others might classify these services differently than I have. The interesting thing, however, is the level to which people are willing to be highly interactive and share with their fellow internet browsers. The “lurkers” out there who don’t necessarily won’t to post their own content, but love to look at other people’s posts, are loving these services. A fun look at the users of social media sites by Brainz.org shows us who participates in each social media service and it’s community.

I leave you with one final question: “Where do you share?”